Branding | The Redd Dog U-Pour It Pub

The Redd Dog U-Pour It Pub is a self-serve pub and restaurant in Tacoma, WA (established 2021). I served as head designer and production lead during the launch of the restaurant start up. Working with a small team, I helped establish and develop brand identity, voice, print and digital visuals, promotional products, social media marketing, and more. 

The following items were designed while under contract with Insight Creative Business Solutions, and are property of The Redd Dog.

Identity & Branding

The owners of The Redd Dog (TRD) came to our team with a single existing logo that they wanted developed into a brand. Our team collaborated to develop a fun and casual brand voice and identity. We continued to develop a brand book; consisting of brand assets, colors, and alternate logos. 

Website Design

After initial brand voice was established, I was entrusted to design the new website. Whether dining in or carrying out, TRD customers place all food orders and process payments through the website. The site is viewed by every food ordering customer and integrated with Toast POS. 

Visit: theredddog.com

Promotional Products: Apparel, Merchandise, & Branded Business Supplies

I researched, designed, and ordered all promotional products, while remaining within The Redd Dog's budget.

Apparel: Both employee and merchandise apparel were produced, including hats and a variety of shirts and hoodies.

Merchandise: growlers, water bottles, stickers, dog toys, bandanas, key chains, and more!

Branded Business Supplies: pint glasses, custom flight boards, gift cards, buttons, pizza boxes, etc.

Signage

I designed and coordinated production of all interior and exterior signage. I travelled to Tacoma to assist with install of exterior signage and vinyl.

Social Media

I established TRD Facebook and Instagram accounts, posting photo and video content. TRD Instagram gained over 1,200 followers within 8 months.

Reflections

I thoroughly enjoyed assisting the owners of The Redd Dog bring their dream to life. Getting to help with a plethora of business aspects gave me a greater respect for small business owners and the hard work needed to make themselves successful in a sea of brands. The Redd Dog has since opened three additional locations.